About Me
Championing Health & Wellbeing Through Strategic, Human-Centered Marketing
As a Regional Marketing Manager in the healthcare sector, I lead the development and execution of multi-channel strategies that promote access, awareness, and engagement across both physical and mental health services. With a mission to position healthcare as essential, empowering, and stigma-free, I deliver campaigns that resonate with individuals, families, professionals, and communities.
By leveraging AI technologies—from predictive analytics and CRM automation to content personalization and sentiment tracking—I create smarter, faster, and more impactful campaigns. Whether it’s optimizing patient journeys, launching new services, or measuring real-time ROI, I use data and AI to make healthcare marketing more agile and human-centered.
With over a decade of marketing leadership, I specialize in emotionally intelligent storytelling that connects, converts, and inspires. From hospitals and wellness centers to fitness programs, clinics, and school-based initiatives, my work ensures healthcare services are both visible and valued.
Leadership Philosophy:
For me, marketing is more than promotion—it’s advocacy. I lead with empathy, insight, and the intelligent use of AI to uncover stories, shift perceptions, and open doors to care.
Created a Mascot for the children's services
Inspired by Alice – Aspris Wellbeing Centre
In the golden sands of the UAE, just beyond the edge of imagination lived a camel unlike any other. With a fluffy blue curl atop his head and a soft golden coat, this gentle creature carried more than just supplies—he carried courage.
His name? Bumpy.
Bumpy got his name from a remarkable little girl named Alice. Every day, Alice came to Aspris Wellbeing Centre with her older brother, who was receiving care and support from the psychology team. While her brother was in session, Alice would wait patiently, always bringing a smile and a quiet strength that lit up the room.
The team at Aspris noticed how kind and brave Alice was—not just once, but every single visit. One afternoon, when shown a picture of a cuddly camel in need of a name, Alice screamed, “Bumpy”, adding “He looks like he helps people with their bumpy days.”
And just like that, Bumpy was born.
Bumpy isn’t just a plush toy—he’s a soft and snuggly friend who helps children feel safe, calm, and brave. With his warm smile and cozy blue jacket, Bumpy reminds every child that it’s okay to have tough days, and that even the bumpiest journeys can be filled with love, hope, and healing.
He listens when you talk.
He sits quietly when you need stillness.
And most of all, he’s there when you need to feel strong.
Thanks to Alice’s heart and her brother’s journey, Bumpy now walks alongside every child at Aspris—one thoughtful step at a time.